BCP Perspective |
Strategic Objectives |
2014 Targets |
Financial |
| 1. |
Increase existing business profits (refinery + marketing) |
|
- EBITDA from existing business ≥ 7,000 M. Baht
|
| 2. |
2.Increase new business* profits with IRR ≥ 15%
(* alternative energy , natural resources ,
and logistics) |
|
- EBITDA from new business >= 3,000 M. Baht
|
Customer |
| 3. |
Improve consumer satisfaction through
the emphasis of an alternative energy image |
|
|
| 4. |
Strengthen investor confidence in BCP
and its capacity for continued business
growth and expansion |
|
|
CSR & SHEE |
| 5. |
Attain sustainable excellence in safety , environmental, and energy management
towards becoming a Zero Global Warming
Impact Company |
|
- 50% Equivalent carbon dioxide emission**reductions
(**2010 levels)
|
| 6. |
Become a CSR role model |
|
|
Internal Process |
| 7. |
Develop organizational excellence |
|
- Thailand Productivity Institute approved Thailand Quality Award (TQA) standard
|
| 8. |
Enhance refinery management standards
to the equivalent of leading international
refineries |
|
- 2nd quartile ranking of the Solomon Energy Intensity Index for the Asia-Pacific region
|
Learning & Growth |
| 9. |
Improve employee competency |
|
- Competency Gap reduction ≥ 90%
|
| 10. |
Engaged employees to develop a sense of
mutual ownership |
|
- Engagement Percentile Ranking ≥ 80%
|