Vision & Mission
Corporate Goal
To be a secure Thai company operating petroleum business in conformity with the common good, and contributing to the betterment of Thai society.

 
Corporate Culture
For the company: “Develop sustainable business, while safeguarding environment and society”
For the staff: “Be respectable, knowledgeable, and helpful to others”


Vision
A Thai leading Energy Company that operates on good governance principles with keen concerns to social and environmental aspects for Thailand and beyond.

The company has proved to generate continuous profit sharing through its strong and modern management, high qualified and experienced human resources.
 
 
5-Year Corporate Target (2010-2014)
 
BCP Perspective
Strategic Objectives
2014 Targets
Financial
1. Increase existing business profits
(refinery + marketing)
  • EBITDA from existing business ≥ 7,000 M. Baht
2. 2.Increase new business* profits
with IRR ≥ 15%
(* alternative energy , natural resources ,
and logistics)
  • EBITDA from new business >= 3,000 M. Baht
Customer
3. Improve consumer satisfaction through
the emphasis of an alternative energy image
  • Top 2 Brand of Choice
4. Strengthen investor confidence in BCP
and its capacity for continued business
growth and expansion
  • SET 50 INDEX BCP stocks
CSR & SHEE
5. Attain sustainable excellence in safety , environmental, and energy management
towards becoming a Zero Global Warming
Impact Company
  • 50% Equivalent carbon dioxide emission**reductions
    (**2010 levels)
6. Become a CSR role model
  • Maintain ISO 26000
Internal Process
7. Develop organizational excellence
  • Thailand Productivity Institute approved Thailand Quality Award (TQA) standard
8. Enhance refinery management standards
to the equivalent of leading international
refineries
  • 2nd quartile ranking of the Solomon Energy Intensity Index for the Asia-Pacific region
Learning & Growth
9. Improve employee competency
  • Competency Gap reduction ≥ 90%
10. Engaged employees to develop a sense of
mutual ownership
  • Engagement Percentile Ranking ≥ 80%
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