Bangchak Named an Asia-Pacific “Inspirational Brand” for the Second Time At the Asia Pacific Enterprise Awards (APEA) 2026

Bangchak Corporation Public Company Limited received the Inspirational Brand Award at the Asia Pacific Enterprise Awards (APEA) 2026, marking the second time the company has earned this regional recognition. Mrs. Gloyta Nathalang, Senior Executive Vice President, Sustainability Management and Corporate Communications, represented the company in receiving the award at APEA 2026 Thailand, recently held at Conrad Bangkok.

Bangchak has grown from an oil refining business into a regional energy group over the past four decades, while remaining committed to energy security, social responsibility and environmental stewardship. In 2022, the company introduced its brand idea, “Greenovate to Regenerate,” to define the Bangchak brand today and guide its approach to business development, customer experience and social engagement.

Bangchak builds its brand from within by helping employees understand the brand idea and apply it in their work. Every employee is regarded as a brand custodian with a role in protecting the company’s reputation. Every decision, product, service and stakeholder interaction shapes how the Bangchak brand is experienced and trusted.

“Greenovate to Regenerate” is brought to life through three interconnected approaches. Regenerative Power builds on Bangchak’s renewable energy leadership to develop future energy solutions, including sustainable aviation fuel (SAF). Regenerative Innovation applies green innovation and circular economy principles to create new value from existing resources through initiatives such as “Fry to Fly” and “Farm to Fly.” The same thinking is reflected in Bangchak’s marketing business through the “My Tree” feature on the Bangchak Application, which uses a virtual tree to show Bangchak Green Miles members the estimated reduction in carbon dioxide emissions associated with their fuel purchases.

Regenerative Life focuses on creating opportunities and value for society through collaboration with communities, educational institutions and other partners. These efforts support local economic development, natural resource conservation and learning opportunities for young people. Together, the three approaches show how the brand idea is applied across Bangchak’s businesses, customer experiences and contribution to society.

Receiving the Inspirational Brand Award for the second time recognizes Bangchak’s consistent application of “Greenovate to Regenerate” across its business direction, products and services, customer experience, community and partner collaboration, and organizational culture. This consistency has enabled the Bangchak brand to grow while creating opportunities for participation and delivering value to business, people and the environment.

The Asia Pacific Enterprise Awards are organized by Enterprise Asia, a non-governmental organization that promotes responsible entrepreneurship across Asia. The Inspirational Brand Award recognizes brands with a distinctive identity and a demonstrated ability to make an impact and inspire their audiences.