28 September 2021

BBGI Enters Consumer Market with B Nature+ Brand Under the Concept “Stay Safe, Stay Healthy” Launching the Asta-Immu dietary supplement and Pharma-grade hand sanitizer

Kittiphong Limsuwannarot, President and Chief Executive Officer of BBGI Company Limited (BBGI) revealed that BBGI has begun direct to consumer marketing under the concept of “Stay Safe, Stay Healthy”, with the debut launch of “Asta-Immu”, under the brand “B Nature+”, which is a nutraceutical natural dietary supplement. Through meticulous trials and ingredient selection, it has qualities that reduce risks from various diseases and improve skin condition, a product that has both health and beauty benefits. The product is currently available via Facebook and Line OA from mid-September 2021, and is currently expanding into other consumer channels.

Asta-Immu is another success from our natural product line which was developed with the sustainability of green innovation in mind. The product was created to address the increasing consumer demand for health, beauty products and solutions especially among the working-age group who has become more health-conscious and has grown interest in dietary supplements which can help reducing risk factors for diseases. In 2020, BBGI invested in Manus Bio Inc., an American company expertized in leveraging advanced biology to produce complex natural ingredients. The objective is to expand into bio-based field, focusing on high value bio-based products. Currently, we are in the process of launching plant-based sweetener with zero calories into the market. Asta-Immu has as its key component Astaxanthin, a Carotenoid extracted from red microalgae Haematococcus pluvialis, which is considered the queen of anti-oxidants which can help slowing down cell degeneration, preventing premature wrinkles and boosting skin and eye condition. Astaxanthin can also reduce the risk of cardiovascular diseases which is 6,000 times more effective than Vitamin C. The Astaxanthin chosen by BBGI, is extracted from naturally sourced red algae, free from the dangerous chemicals used in cultivation.

Furthermore, it also contains Beta Glucan which helps to balance immune system function, reduce the risk of getting infectious diseases, well suited to the current situation. It also helps to regulate blood sugar levels, increase pancreatic efficiency, reduce LDL cholesterol, increase HDL cholesterol, and reduce joint pain and rheumatoid arthritis. Plukaow Extract Powder has qualities that helps to stimulate immunity and act as an antioxidant. We also add Elderberry which contains Cyanidin-3-Sambubioside (Anthocyanins) that inhibit viral cell infection, preventing virus from multiplying. Each bottle of Asta-Immu comes with 30 capsules normally priced at THB 890, however, currently we are offering a special promotion at THB 620/ per bottle until end of October 2021. In the meantime, BBGI has started to retail 5-Liter BBGI Alcohol Hand Sanitizer under the B Nature+ brand, 75% pharmaceutical grade alcohol with GMP/HACCP standard at special price. For more information about B Nature+ products visit Facebook: BNaturePlus or Line: @BNaturePlus